The Apple May be Falling from their Tree...

Samsung Galaxy compared to Appe iPhone

Everywhere you look it seems everyone has an iPhone in hand but competition may be surfacing especially this September. The iPhone 5 is destined to hit the store on September 12 and according to BuisnessInsider, it may be bad news. With pictures of the new models on the internet the complaint is that the model looks the exact same and is nothing special. Samsung has created a new phone though that has been called "jaw dropping" and that "a lot of those faithful will be dissappointed." A universal complaint with Apple products is that they always make you regret your last purchase since something new comes on the market months later. Skeptics have stated that "each new generation of the iPhone offers less and less improvement over the prior generation, and, thus, gives customers less reason to upgrade." With Apple continuing with small improvements has been allowing competitors to gain ground, "Samsung sold 52 million smartphones in Q2, twice as many as Apple, and is now the clear worldwide smartphone leader." So the basic question is their tactic really smart for customer service? Well apparently not since many people still go buy the new product to have the add-on features and more memory space. I asked Lauren, Merchandising Assistant, her opinion on the new iPhone and her response what that she was happy there was a new one coming out because she needs a new phone. Then I asked Jessica, Outlet Merchandiser, and she wasn't surprised that a new product was coming out, "it's something that assumed Apple will always do." With the economy now, not many people are rushing for the new upgrade, if gets the job done, great! If not, you still have a smartphone that gets you around. From a merchandising perspective I can see it from both angles. On one point you are trying to have a constant rush of money to make stocks grow. But on the other, from a customer relationship end, it almost instills a hint of distrust in the company. Sure they have great ability and a great product, but why do they keep limiting me and giving me a glimpse of what they can do, selling me this as the next best thing when in reality, they have a better product. It's an ongoing process, "buy, regret, repeat." Personally I am a buyer of Apple products, they make great technology so it's not that aspect I'm critiquing, its simply the customer trust.

Blodget, Henry. If the iPhone 5 Really Looks Like This, Apple May Be Screwed... BuisnessInsider.com. 30 Jul 2012. Retrieved from http://www.businessinsider.com/if-the-iphone-5-really-looks-like-this-apple-may-be-screwed-2012-7#ixzz22E3mVajv