Monday, July 16, 2012

A look behind closed doors

Here are more pictures as promised! I'll explain along the way 

NAUTICA SPRING 2013


Typical hallway at Nautica since everything is designed to look like the inside of a shiip

Staircase connecting floors 

What's on display when walking into the lobby, it's changed out every season. This is currently set up for Spring 2013 and since it's Nautica's 30th anniversary that is why you will see 1983 everywhere



This room definitely holds memories from last week! This room has all the merchandise on display for Spring '13 and it was set up for the merchandising team to present to the President, CEO's and sales team. So as Jodie and Chris (Creative Director) talked about the merchandise Lauren and I ran around the room gathering the merchandise. It was a 6 hour meeting that went non-stop so it was a lot of running around and needless to say exhausting but everyone is excited for this season!!

Some swim trunks being creatively hung



This is my favorite item that is coming out, not for fashion reasons but for the coolness factor! In the pocket there is a connector for your iPod or smart phone and in the drawcord are headphones!! Better yet it's machine washable and has an awesome contrast underside in the sleeves and hood.



This would be the "Newport" fashion group which is more performance wear. The blue jacket in the middle actually has LED lighting the piping of the hood that can be turned on, off, constant or flashing for those out in the woods or skiing.

This is in the Showcase room that the buyers walk through to get excited and a preview of all the merchandise. For this season they added TV portals to make you feel like you are at sea.

The "Open Seas" fashion group which is more relaxed and beachy


This is the "99 Wharf St" fashion group or also NJC which is the fashion group geared to a younger demographic.











A typical sales room with merchandise inside for the buyers to see.





Another staircase


History room which holds everything Nautica has ever created







So change of topics, my whole family came up this past weekend and we went sightseeing!!


World Trade Center Memorial


The new World Trade Center being built

The "survivor tree" which survived 9/11 and big storms

:)






Had drinks with my family at the Rockefeller Center


Being able to show my family around Nautica and New York has definitely been one of the highlights of my summer! Nothing warms the heart more than hearing your parents tell you how proud they are of you! I was so blessed to have my aunts and uncles come visit too! Here's to many more trips for the Dittmeier's to NYC! Waiting for more pictures taken from the weekend to upload :)

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